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How IT businesses can offer cybersecurity



How IT businesses can offer cybersecurity

How IT businesses can offer cybersecurity

Cybersecurity is a primary consideration for the channel. Despite this, there are still those that harbour distorted views on cybersecurity. Frequently, simply starting the conversation about providing cybersecurity can make channel organisations unfamiliar with it, feel very uneasy.

Accumulated misconceptions have led to beliefs that providing cyber security is a job which requires reading high-level code, vigilante heroism and the task of taking on the world’s hackers and shut down ‘The Matrix.’

In reality, the only similarity to any sci-fi film is that reality is fairly dull in comparison. In fact, this type of thinking is quite damaging to the growth of innovation in the technology landscape. For too long the channel has been providing specialized solutions without a belief that they have the ability to cross over into the cybersecurity market.

Where there are challenges, there are opportunities for success. Providing cybersecurity to your customers doesn’t involve choosing either the red or the blue pill.

Why would you want to start offering cybersecurity in the first place?

A common mistake made by businesses when starting out is to dive right into the technology. This approach overlooks some vital context; and the point of cybersecurity. Data flows through just about every aspect of our lives. Used in the right way it can become incredibly valuable. Before tackling the problem of cybersecurity, the data has to be considered first. The data is the why.

Smaller organisations are now embracing digital transformation. This means smaller businesses can now leverage data in the same way that only very large businesses could as recently as ten years ago. However, this exposes them to the same risks, but without the relevant infrastructure in place.

This is why governments and regulatory bodies around the world have recognised a need to invest in cybersecurity.

As of September 2019, over 80 countries and independent territories have now adopted comprehensive data protection laws to prohibit disclosure or misuse of information. In Europe, the General Data Protection Regulation (GDPR) and rules from industry specific regulatory bodies layered onto this provide the regulatory framework. Organisations who fail to look after their data correctly, face huge fines and an erosion of customer confidence in their brand, losing them customers.

Unlike regulatory bodies, cyber attackers do not discriminate based on size. Smaller organisations now have to be as wary of protecting company data against loss as those in the enterprise. In fact, lacking years of engagement with cybersecurity provisions, SOC (security operation centre) analytics teams and protection, smaller organisations could be seen as an easier target to some cyber threats.

No longer just the domain of large enterprises and big channel providers, there is now a gap in the cybersecurity market for comprehensive cybersecurity solutions to cater for smaller players in every industry.

Rather than seeing it as a challenge, businesses should be open to taking control of their cybersecurity and view it as an opportunity for growth, greater customer entanglement and a potential point of differentiation.

For many C-level executives concerned with IT, cybersecurity is the topic at the top of their minds. Getting it right can even open up other areas of IT spend. Once decision makers feel confident in their security, your customers are more likely to start conversations about implementing IoT, cloud, and other innovations.

A fragmented and vendor-saturated market

Cyber criminals can be highly innovative. It often feels like new cybersecurity vendors pop up daily to address the next new threat. This makes it difficult to determine what solutions are the best fit for your organisation, which technologies to choose, and which vendors to get skilled up on.

With so many different point products on the market, often with different degrees of overlap, the amount of choice can be bewildering. Effective cybersecurity relies on having the right knowledge and tools. This is where good distributors play an important role in the cybersecurity market. They will be researching the market all the time. As such, they can identify the most effective solutions and decipher how to consolidate them into an efficient and effective cybersecurity portfolio.

This is all work you don’t have to do. Channel partners should be able to deliver tailored cybersecurity solutions and services. For those who are building up cybersecurity expertise, fully formed cybersecurity solutions which have already been developed can be leveraged straight from the distributor.

Besides removing the initial costs of developing services, the service collateral and legal contracts curated by the distributor removes a large part of the risk involved. Not to mention, throwing in marketing support and enablement around the hardened solutions they’ve developed.

The shift in IT consumption models
Channel partners have been learning in recent years that the growing technology market has changed the way businesses buy, and therefore the way technology vendors sell technology. The opportunity here is for the channel to be able to offer security as a service, either around the endpoint devices and its users or the system and its applications.

The service could be a dedicated service or likewise it could be embedded into an existing offering. What’s important here is looking at how you create a fully formed, productised service that allows you to continue to add new recurring value. For instance, when customers subscribe to your service, there needs to be a way you can continue to add new value to the service and thus justify the on-going subscription. That way you can move away from a cost-plus pricing model, to one that is based on the value you deliver to the customer. The distributor should be able to help with this process.

Now that cloud marketplaces automate the selling and management of cybersecurity technology and solutions choosing the right platform can also make it much easier and less costly to offer cybersecurity solutions at scale to your customers.

How to overcome the main challenges of offering cybersecurity?
It’s no secret that entering any new market can be costly, and with Industry-wide cyber skills shortages the cybersecurity market comes at a high cost of entry.

Specialists need to stay current on new cyber threats as they emerge, and talent is in short supply across the industry. If you are starting out in cybersecurity, investing in technical skills is a big commitment and may seem like an irreversible change to your business model.

The greatest costs associated with entering the cybersecurity market come into play with sourcing expertise with demonstrable experience, training and essential development of solutions, including production of brochures and product marketing.

The easiest way to get started is to look for cybersecurity services offered by distributors and consider the services you can resell. Fully developed and trusted solutions are available, training can be supplied and technical delivery of these services will be actioned by the distributor on your behalf.

Once you have established a revenue stream, the distributor should be able to offer you certified technical training for your engineers to action the services, along with sales and marketing training for your commercially focused teams.

Development programmes
Leading distributors tend to offer structured enablement programmes to help channel organisations transform existing operating models around the latest new technologies and high growth markets, enabling shifts from traditional reseller to services-led, or managed services to managed security services.

Programmes can include developing go-to-market strategies, providing access to key materials and resources, identifying and planning changes needed around systems and operations, which leverage technical expertise from distributors in terms of support services, demo labs, simulated cyber-attack environments, pre-sales and technical consultancy. This method forms the best environment for businesses to expand their capabilities and for the channel to grow.

Although challenges to introducing cybersecurity do exist, they are not insurmountable with the support of the right distribution partner. Not only can distributors take the heavy investments in labour, capital and time, they can provide dedicated skills for the specific products you want to adopt.

So, cybersecurity doesn’t have to be sci-fi. There are easy ways to get started with the support of the right distribution partner. From there it is about leveraging the full breadth of the distributor’s portfolio, programmes, tools and resources to help you better serve the needs of your customers. This way, you can truly connect with the power of technology.

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Crypto News

Tech Gaint Samsung plans to launch NFT feature for TVs




Samsung said that starting with its 2022 TV lineup, it would provide broad support for NFTs.

This was disclosed in Samsung press releases titled, “Samsung Electronics Unveils Its 2022 MICRO LED, Neo QLED and Lifestyle TVs, With Next-Generation Picture Quality and Range of Cutting-Edge Personalization Options.”

Samsung becomes the first major TV manufacturer to support NFTs to such a significant degree.

Samsung is introducing the world’s first TV screen-based NFT explorer and marketplace aggregator. This would be a groundbreaking platform that lets you browse, purchase, and display your favourite art all in one place.

“NFT Platform: This application features an intuitive, integrated platform for discovering, purchasing and trading digital artwork through MICRO LED, Neo QLED and The Frame,” Samsung said.

The need for a solution to today’s fragmented viewing and purchase landscape has never been higher, according to Samsung.

What you should know

  • Non-fungible token (NFT) assets were extremely popular in YTD with about $20 billion in volume recorded in terms of NFT sales among 100 collections.
  • While many single NFTs sold for millions of dollars, a number of NFT projects and collections saw hundreds of millions and even billions in all-time volume.
  • According to metrics, the popular NFT collection Cryptopunks captured $2.98 billion in all-time volume.
  • Numerous NFT collections have been very prominent in 2021 and have been the topic of various discussions
  • Hence with the growing popularity of NFTs, Samsung saw that the need for a solution to today’s fragmented watching and purchase landscape has never been higher.


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Microsoft’s Bid To Purchase TikTok Is Rejected




Microsoft’s Bid To Purchase TikTok Is Rejected

Microsoft will not be purchasing the wildly influential social media app, Tik-Tok, the company announced, Sunday. ByteDance, according to a statement from Microsoft, refused to sell to them.

“ByteDance let us know today they would not be selling TikTok’s US operations to Microsoft,” the company said in the statement. “We are confident our proposal would have been good for TikTok’s users, while protecting national security interests. To do this, we would have made significant changes to ensure the service met the highest standards for security, privacy, online safety, and combatting disinformation, and we made these principles clear in our August statement. We look forward to seeing how the service evolves in these important areas.”

Instead, ByteDance has reportedly reached an agreement with the software giant, Oracle.

TikTok was desperate to be sold after the Trump administration put pressure on the company, considering TikTok to be a threat to national security.

“The U.S. government is forcing one of China’s most successful global media companies to sell under a less than ideal timeframe, and China is trying to avoid having this set a precedent,” said Paul Triolo, head of global technology policy at the Eurasia Group. “The TikTok ban has to be viewed as part of this longer-term effort by the U.S. to police the boundaries of its technology ecospheres with China.”


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Sony Officially Confirms Date For PS5 Showcase




Sony Officially Confirms Date For PS5 Showcase

Sony has adamantly teased the PlayStation 5 for months now, and it looks like the time is nearly among us.

The tech giant has prepared its rival products to compete against the XBox Series X and Series S, just in time for the Black Friday/Christmas/ever-lasting quarantine rush. Wednesday at 1 PM (PDT), the company is set to hold a 40-minute showcase, detailing news among Sony’s first-party game studios and its third-party partners.

While sensational drips of information have leaked ahead of the showcase, including Sony’s apparent intent to produce two separate models of the console at two different price-points, technological specification potentially making it worth the upgrade has yet to come to the mainstream circle.

In addition to unveiling the functionality of the console, Sony is expected to announce its price(s) and release date(s).

All eyes are especially open to see if the company plans to match, undercut, or exceed the relatively bare-bones price tag of $299 USD placed on the XBox Series S.

After having already opened pre-registration for preorders of the console, Sony seems confident it can deliver upon its own hype as they provide “one more look at some of the great games coming to PS5 at launch (and beyond!)” This coming Wednesday.

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